Privacy Policy
Updated: 12/02/2025
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Updated: 12/02/2025
We know that you care about how your personal information is used and shared, and we take your privacy very seriously. By using the Service, you are accepting the practices outlined in this Privacy Policy.
This Privacy Policy covers Bona Fide's treatment of personal information that Bona Fide gathers when you are on the Bona Fide website and when you use Bona Fide services. Please note that links from our website may take you to external websites which are not covered by this Privacy Policy and that this policy does not apply to the practices of third parties that Bona Fide does not own or control, or to individuals that Bona Fide does not employ or manage. We recommend that you check their privacy policies before submitting any personal information to such sites. We will not be responsible for the content, function or information collection policies of the external websites.
In this Privacy Policy, we explain how we collect and use your personal information. ‘We’ are Nativo Limited and we are the data controller for the purposes of the Data Protection Act 1998 and the EU General Data Protection Regulation (the ‘GDPR’).
We only use the information that we collect about you lawfully, and this policy explains what our lawful basis is in respect of each purpose for which we keep and use information about you.
Generally, we are allowed to process your personal information where it is necessary in connection with a contract between us (such as to provide you our services or products), where it is necessary in order for us to comply with our legal obligations, where we have a legitimate interest to do so (but we will always consider whether your right to privacy overrides our interest), or where you have given consent.
Defined terms shall have the meanings given to them in the Terms of Service.
You are not required (by law or by any contract with us) to provide personal information to us via this website. We will only require you to provide personal information to us where it is necessary for us to provide with a service at your request.
We may receive personal information about you whenever you contact us. For example, by doing the following:
This information may include the following:
We will never collect sensitive information about you without your explicit consent. When you register with us, you will highlight various personal preferences. By highlighting these preferences (some of which may be in relation to sensitive information about you) you are giving us your explicit consent to process this sensitive information in accordance with this Privacy Policy.
The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly.
We may use technology to track the patterns of behaviour of visitors to our site. This includes using "cookies" which are stored in your browser. You can usually modify your browser to prevent this happening, however doing so will prevent bookings from being placed with us. Information collected in this way could be used to identify you unless you modify your browser settings. For more information about how and why we use cookies, please take a look through our Cookie Policy.
When you visit our website, we may collect the following information:
We do not collect information about you from other sources.
Our website is not intended for children under the age of 13 and we do not knowingly collect data relating to children under the age of 13.
Sometimes you will have given your consent for other websites, services or third parties to provide information to us. This could include information we receive about you if you use any of the other websites that we operate or the other services that we provide, in which case we will have informed you when we collected that data if we intend to share those data internally and combine it with data collected on this site. We will also have told you for what purpose we will share and combine your data.
It could also include information from third parties that we work with to provide our products and services, such as payment processors, technical support companies and advertising companies. Whenever we receive information about you from these third parties, we will let you know what information we have received and how and why we intend to use it.
The table below explains what we use (process) your personal information for and our reasons for doing so.
Perform our contract with you
Comply with legal obligations
Pursue legitimate interests
To provide services to you under the terms of use.
To provide you with information about other services that are similar to those that you have already purchased, enquired about or otherwise engaged with.
To verify your identity.
To deal with any complaints you may have.
To make repairs, alterations and improvements to the services supplied.
To detect and prevent fraud, money-laundering and other crimes.
To review and improve the performance of our systems, processes and staff (including training.
To let you know about any important changes to our business or policies.
If you place an order with us, we may use your email address to send you our best offers recommendations. You can unsubscribe or change your email preferences at any time. We have a legitimate interest in processing your personal information for promotional purposes (see table above). This means we do not usually need your consent to send your promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We share the information that you provide to us with our staff so that we can provide our products and services to you.
We may share the information that you provide to us with other companies within the group and other websites that we operate.
We may share your personal information with selected third parties. For example, we may share your information with:
There are certain exceptional circumstances in which we may disclose your information to third parties. This would be where we believe that the disclosure is:
We will only store your personal information for as long as we need it for the purposes for which it was collected. Where we provide you with any service, we will retain any information you provide to us at least for as long as we continue to provide that service to you.
We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy.
We try to ensure that all information you provide to us is transferred securely via the website. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Access
The right to be provided with a copy of your personal information.
Rectification
The right to require us to correct any mistakes in your personal information.
To be forgotten
The right to require us to delete your personal information – in certain situations.
Restriction of processing
The right to require us to restrict processing of your personal information – in certain circumstances, eg if you contest the accuracy of the data.
Data portability
The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third-party – in certain situations.
To object
The right to object:
At any time to your personal information being processed for direct marketing purposes (including profiling). We will usually inform you (before collecting your personal information) if we intend to use your Personal information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes in the account area where you can control your personal information options and where required on the forms we use to collect your personal information. You can also exercise the right at any time by contacting us using the contact details set out in the terms of use;
In certain other situations to our continued processing for direct of your personal information, eg processing carried out for the purpose of our legitimate interests.
Not to be subject to automated individual decision-making
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you.
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please email, call or write to us.
We hope that we can resolve any query or concern you may raise about our use of your information.
The Data Protection Act 2018 also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of Data Protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns or telephone 0303 123 1113.
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.
If you have any questions/comments about privacy, you should contact us.
