EY aimed to increase awareness of their on-campus events where students could learn about their graduate schemes. The goal was to drive event registrations, increase applications, and enhance brand visibility among the student population.

EY

The Bona Fide Difference

We utilised our platform to source 18 content creators from 9 cities across the UK to produce engaging TikTok content that promoted the EY events. Each creator posted two videos:

The first video built excitement and anticipation for the upcoming event.
The second video featured their attendance at the event, providing an authentic, first-hand experience of the opportunities available.

Key Campaign Elements

Selection of student influencers with strong engagement and credibility within their university communities.
Content designed to be relatable and informative, positioning EY as an attractive employer for graduates.
Optimized posting times to maximize visibility leading up to and during the events.
A mix of event highlights and interactive storytelling to encourage student interest and participation.

Campaign Stats

The campaign delivered outstanding results, driving significant awareness and engagement. Key achievements include:
Higher registrations for EY events compared to previous years.
Increased applications for EY’s graduate schemes as a direct result of the campaign.
Widespread brand recognition, with students reporting increased exposure to EY content.

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EY

The Bona Fide Difference

Campaign Stats

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