Nerds

The Bona Fide difference

Using the Bona Fide platform, we searched for and recruited 22 creators and 11 student ambassadors across nine cities to help promote the stand.

Key Campaign Elements

• The creators used their localised student network to drive traffic to the event on the day, showcasing the fun activation and the freebies
• The student ambassadors helped work the stall, using their immediate network on campus and engaging with peers as they passed the stand to drive traffic to the activation