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MONDAY Haircare’s aim was to increase brand awareness amongst students across the UK and drive traffic towards their on-campus events and pop-ups
We leveraged our database of content creators to find 12 individuals whose interests matched with the brief we were set and the brand’s identity
Our location details allowed us to find creators in 9 University hot spots across the UK, including Edinburgh, Bristol, and Manchester
Key Campaign Elements
Our creators curated a mix of product-focused & lifestyle content to naturally integrate MONDAY Haircare into student’s routines
We utilised strategic posting schedules to maximise visibility in the lead up to the events
Where there were pop-ups and events the student creators came down and got well-crafted content which MONDAY was able to repurpose. The content also performed exceptionally well due to the gorgeous aesthetics!
