Superdrug

The Bona Fide Difference

Recruited 26 student content creators from the Bona Fide platform and invited them all for an in-person training session at Superdrug’s HQ in London where both the Superdrug and the Bona Fide team briefed the group on the campaign objectives.

Each creator was to post 4 pieces over a 4 week period- each piece would focus on a different own brand product of their choice.

Key Campaign Elements

Unordered list

• Our creators worked with a thorough brief in order to create harmonious content throughout the campaign. The aim was for each piece to seem like a series across the campaign as all creators followed a specific style of content using fonts, colours and styles. This resulted in an engaged audience as the series continued through to it’s forth part.
• Creators were given a choice of around 30 products to choose from to be featured within their four pieces of content. We ensured that there was an equal presentation of products across the campaign content.