The University Alliance campaign aimed to challenge common misconceptions about university, using real survey data to ease student anxieties around applications. The goal was to drive traffic to the campaign site, where students could access key insights and feel more confident about their choices.

University Alliance

The Bona Fide Difference

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We handpicked 13 student-focused creators with a mix of follower counts, ensuring authentic reach across a diverse audience. All creators were from non-Russell Group universities, making them relatable voices for the target demographic.

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Key Campaign Elements

Each creator produced 3 pieces of content sharing personal experiences and survey data to debunk myths like "University isn’t for people like me” and “I won’t get a good job if I don’t go to a Russell Group university”

Strong CTAs drove students to the campaign website, where they could explore insights and feel reassured about their university decisions

Campaign Stats

High engagement across all the content with comments from students sharing their own concerns and expressing gratitude for someone sharing their own experiences
Significant traffic directed to the campaign site, proving the power of relatable storytelling from authentic creators
Meaningful conversations sparked around university access, reinforcing the campaign’s message and impact

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University Alliance

The Bona Fide Difference

Campaign Stats

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