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The Virgin Media campaign has been one of Bona Fide's biggest campaigns. The student brand ambassadors would drive sales for Virgin Media's student-exclusive offers. The students would utilise their networks and conduct peer to peer selling to get people signed up through their unique referral link.
Bona Fide allowed us to streamline our application process for this sought after role. We received thousands of applications and were able to hire hundreds of stand out creatives. Our huge team of influencers created original content to show off both the product benefits and exclusive deals students could get with Virgin Media.
Key Campaign Elements
The students took part in an array of activities on-campus and on social media.
On-campus included lead generation wearing VM merch, using spin-the-wheels and giving out freebies. Then reaching out to leads and getting them signed up.
A lot of students thrived and boosted sales through social media. Whether that be creating their very own graphics/memes, posting instagram stories, jumping on trends on Tik Tok or being active in society group chats.
We ran exciting ambassador and customer incentives, to keep the ambassadors engaged and motivated and give the students an extra push to sign up.
